The Greenzone
Sustainable Design | App UI
A Team Project by Samriddhi, Manaar, Dhwani, and Youvna
Project Overview
The production, use and data transfer with digital devices uses up energy causing carbon emissions. This leads to a phenomenon called Digital Carbon Footprint (DCF). The Green Zone is a sustainable design endeavor for green and healthy business practices.
1.55g/min
Energy consumed by scrolling through Instagram feed
4.56 M
Online sellers in India
7,068 Kg/min
Energy consumed by online sellers scrolling through Instagram
THE PROBLEM
Production of digital carbon footprint due to excess use of digital platforms
BRIDGING THE GAP
THE NEED
To start reducing individual carbon emmissions & awaring people understand the urgency
Research Insights | User Persona
Interviews | Surveys
Many e-business owners lack awareness and motivation to grow digitally sustainable. While online engagement contributes to the digital carbon footprint, health concerns often clash with work demands. Algorithm consistency and customer interactions increase screen time, with many unaware of its impact. Multiple devices are used for business, and online advertising remains vital despite concerns about the carbon footprint.
Background Research
Online businesses contribute to the emission of digital carbon footprints due to their continuous online presence and use of digital platforms. This accounts for 3.7% of global carbon emissions.
The Solution
We finally dissolved elements from different concepts to build the final solution model; An app that the online businesses can use to:
- Become more aware about the concept of digital carbon footprint
- Track their usage of digital devices, and monitor their digital carbon footprint emission
- Use measures to reduce their digital carbon footprint
Product Vision
Aim to achieve digital sustainability while running an online business, by increasing awareness and knowledge towards Digital Carbon Footprint so that online business owners are intrinsically motivated to take steps to reduce it.
Value Proposition
Help companies and individuals reduce their contribution towards digital carbon footprint; by helping them become carbon conscious, reducing digital fatigue, and help them attract consumers who value their sustainable practices.
Customer Relationship
Tracking screen time and notifying consumers of their usage, and providing transparency with any privacy concerns via customer support. Also, incentivising to encourage greener practices with digital Green Badges.
Prototyping & Usability Testing
Wireframes & low-fidelity paper prototype
Mid-fidelity digitised flow
High-fidelity prototype mockup
Occupation:
Fashion Designer
